how the magic finds its way to you

  • the farms

    Our cocoa comes from farms in Ghana, the Dominican Republic, and Ivory Coast that adhere to Regenerative Organic Certified® standards of healthy soil, shade trees, no synthetic inputs, and fair labor. In Ivory Coast, we work with KANY, a woman-led cocoa cooperative that empowers female farmers and promotes sustainability.

  • the sugar

    Aliet Green, an award-winning, woman-owned social enterprise in Indonesia, provides the coconut sugar we use for our chocolate bars. It comes from trees, which stay standing, ready for the next harvest and many more years to come.

  • the nuts

    Chock-full of flavor, our hazelnuts come from farmer cooperatives in Turkey using organic practices. Our delicious organic Almonds are sourced from Spain.

  • the making

    Our partner Maestrani has been making chocolate in Flawil, Switzerland since 1852, and was the first Swiss factory to make organic, fair-trade chocolate. Magic Chocolate is expertly mixed, tempered, and molded at their carbon neutral, hydroelectric plant. Maestrani’s unique conching process ensures a velvety smooth bite in every bar.

  • the moment

    You unwrap a bar with velvety melt and layers of texture, turning any part of your day into a moment worth savoring.

GET A TASTE OF THE MAGIC

swiss-inspired truffle bars

Taking the lead from legendary Swiss chocolatier Maestrani, this is the first time these melt-in-your-mouth confections have been available in the United States.


Dark cocoa delights? Creamy oat milk? Crunchy candies? Roasted hazelnuts? Whatever choice you make, all of our ingredients are sourced from farmer cooperatives who use organic and regenerative practices. Browse our line of flavors below! 

hazelnut crunch truffle bar

deep, roasty dark chocolate with crunchy hazelnut morsels folded throughout. Rich, snappy, and impossible to put down.

salted candied hazelnut truffle bar

Creamy oat milk chocolate with salted candied hazelnuts in every bite. Salt, sugar, crunch, and a melt that lingers.

salted candied hazelnut truffle layer

A creamy oat milk truffle center shot through with crunchy candied hazelnut morsels, wrapped in dark chocolate. Sweet, salty, crunchy, melty, all at once.

raspberry truffle layer bar

Bright, jammy raspberry with a whisper of citrus, pressed between two layers of dark chocolate. Tart, creamy, and gone faster than you meant it to be.
OUR CORE COLLECTION

the classic bars

Ten bean-to-bar flavors in dark and oat milk chocolate made in Switzerland from cocoa grown in the Dominican Republic, Ghana, and Ivory Coast. All Regenerative Organic Certified® Cocoa and Coconut Sugar. All Fair Trade. All Vegan. All About Flavor. All About Texture. Classic for a Reason.

cool peppermint creme, 70% dark chocolate

A cool rush of organic peppermint against deep, dark cocoa. Bracing and bright.

smooth coconut praline, 70% dark chocolate

Toasted coconut whipped into a smooth, sweet praline and wrapped in rich dark chocolate. For anyone who has ever wanted both at once.

mocha latte, 45% oat milk chocolate

Real fair trade organic coffee and hazelnuts combine with our creamy oat milk chocolate for a latte-lover’s delight that wakes up the senses!

crunchy hazelnut butter, 70% dark chocolate

Our rich chocolate covers a thick layer of roasted hazelnut butter—a delightful blend of nutty, creamy, and crunchy. Coconut sugar and vanilla bring in a light sweetness to complement the cocoa.

salted almond butter, 70% dark chocolate

A thick layer of crunchy, roasted, salted almond butter, made from roasted organic almonds, is covered in our rich, dark chocolate for a creamy, nutty cocoa experience like no other.

salted dark chocolate bar, 70% dark chocolate

The world's first Regenerative Organic Certified® chocolate bar. A light sprinkling of salt crystals brings out the chocolate’s rich flavors, conjuring complex notes of dried fruit and sweet caramel, with a long-lasting roasted cocoa finish.

golden milk chai, 45% oat milk chocolate

Classic golden chai spices—turmeric, cinnamon, cardamom, ginger—blended into a creamy filling and coated with our oat milk chocolate for a sweet, warming confection.

roasted whole hazelnuts, 70% dark chocolate

Full of perfectly roasted whole hazelnuts, each bite delivers a satisfying crunch! Nutty flavors are balanced with our dark chocolate for a delicious, long-lasting finish.

roasted whole almonds, 70% dark chocolate

Whole roasted almonds throughout, in rich 70% dark chocolate. Proper crunch, long cocoa finish.

crunchy hazelnut butter, 45% oat milk chocolate

Rich, crunchy roasted hazelnut filling covered with our creamy oat milk chocolate for a nutty, decadent, melt-in-your-mouth confection.

find magic near you

We're in independent grocers and natural food stores across the country - and more every month.