Your cart (0)
Your cart is empty
Tax included and shipping calculated at checkout
Your cart is empty
Tax included and shipping calculated at checkout
Taxes and shipping calculated at checkout
Short and sweet. You won’t need a degree in biochemistry to read our ingredient list:
Fair Trade Organic Cocoa Beans,* Fair Trade Organic Coconut Sugar,* Fair Trade Organic Coconut, Fair Trade Organic Cocoa Butter,* Fair Trade Organic Coconut Milk Powder, Organic Sunflower Oil, Fair Trade Organic Bourbon Vanilla Bean
*Regenerative Organic Certified
Made on equipment that also processes Almonds, Hazelnuts, Milk, and Soy
We ship chocolate the way chocolate should be shipped — with temperature control, and sometimes with a cold pack when temps are warm. That can add a day or two, and in the warmest months we may hold orders to ship early in the week so nothing sits in a truck over a weekend. This magic is worth the wait.
If your chocolate arrives melted, damaged, or not right in any way, tell us within 30 days and we'll replace it for you. No need to send it back.
All Magic Chocolate bars are made with Regenerative Organic Certified® cocoa and coconut sugar. This global standard keeps us and our farming partners responsible for maintaining high soil health, using climate-friendly practices, ensuring fair trade, and supporting animal welfare.
I got this to try out and see if I would like the Magic Chocolate bars and I am definitely a fan! I love the variety, the ingredients, the flavor and the richness of eating them. Highly Highly recommend to anyone who wants a treat.
I have only tried the one with coconut, so far. It is delicious. The coconut flavor is just right and not over powering. I purchased the dark chocolate one too but haven’t ate it. I’m sure it will be just as tasty.
I had high expectations for this chocolate bars, but unfortunately they were not my favorite. I tried a coconut variety expecting an additional burst of flavor but I even barely tasted the coconut.
I loved the flavor of these chocolate. Bars and pretty good ingredients as well! Would definitely be interested in trying more of them out in the future.
I tried the coconut and hazelnut bars. They are very flavorful and I like their texture, but they do not replace the real chocolate for me not like other brands do.
The chocolate was bitter and had no flavor of coconut. I expected more coconut . Disappointed in the flavor Won't purchase again not worth it .
This is smooth and flavorful. The coconut flavor was just the right amount. It one of the best chocolate bars I have had. Definitely planning on trying the other flavors.
I personally did not like the taste or the texture. It was dry and way too hard. It is also extreme expensive for a chocolate bar. I would not purchase again.
Surprisingly, I liked it. It's a bit bitter, but I enjoyed it very delicious. I like the center filling of it. Nice touch gives it this unique exotic taste.
I got the smooth coconut praline variety and it's great! The chocolate is so rich. The coconut is not overwhelming. I like the interesting flavors they have and would love to try more. Not overly sweet.
I love these Vegan Chocolate Bars by Magic Chcolate. I loved how good the first one tasted. I went back to the store to purchase more to try the other flavors.
it has a good texture, not too much coconut praline. it is just nice and doesnt overwhelm the chocolate. whilst i prefer my chocolate a bit darker, it is a nice sweetness to it.
These are my new favorites. They melt in your mouth. The coconut praline is so unique. The packaging is fun. It's hard to stop eating it once you start.
Magic Chocolate Vegan Chocolate Bars are a great choice for anyone looking for a more thoughtfully made dairy-free chocolate. The bars have a rich and satisfying chocolate flavor.
I like the variety of flavors they have. The quality of the chocolate is so good, very rich and smooth. Some bars have 70% cocoa, helps the bar to be not too sweet.
This chocolate feels like a luxury. I couldn't buy this all the time, but the quality is there for sure. Something more of a decadent occasional treat
Tasty but the filling is underwhelming. The flavor of the chocolate was good, I did not find the filling very tasty. I would try a different flavor.
This is a nice smooth chocolate. The mouth feel and flavor is lovely, especially compared to other vegan chocolates on the market. Excited to try other flavors!
These chocolate bars are really delicious! They have a great crunch to them and they are not overly sweet. I will definitely try them again!
I tried the coconut praline one it’s a chocolate bar filled with coconut cream praline so sweet and delicious that you can enjoy with your coffee or just a snack without the guilt.
These chocolate bars are my absolute new favorite. I don’t typically buy bars like this due to the price, but man, can you taste the difference. They’re big enough that you don’t need to eat them all in one sitting either… Although that will require some self-control.
Not my favorite chocolate but not bad either. I tried the coconut one. It's the perfect sweetness and the ingredients are great. I think I would like it better if it was not vegan because the chocolate part is not the tastiest.
These chocolates are so creamy and melt in your mouth. The best part it's vegan and they have so many flavors! I love how their smooth texture.
The chocolate bar taste good but I don't see big difference compared to other brands. Although it's not too sweet but I hope it can add less sugar.
They were okay. The chocolate was a little dry and grainy. The taste was a little bitter but as expected. So it was more dissatisfaction with texture than with taste.
The dark chocolate with smooth coconut praline is my new favorite chocolate bar. It is 70% cacao so it’s more on the bitter side (which I prefer) but it’s really well balanced by the sweetness of the coconut filling. Indulgent and yet not too sweet!
The chocolate bars are really good. Love the taste, ingredients and flavor options. I will buy these again and look forward to trying the new flavors.
Amazing product I recommend this a lot and the taste is sooo good as well the variety is really good and the quality of the chocolate is on another level.
I really enjoyed these chocolate bars. I appreciate that they are from a company with ethics and are fair trade. This allows cocoa suppliers the best access to the marketplace while working to make ecological and ethical chocolate production the new norm in the chocolate industry. So many companies who produce chocolate are not organic and utilize child slave labor on the cocoa plantations. I do not want to support that. These chocolate bars are creamy, smooth, and melt nicely in my mouth. I appreciate the coconut sugar as an ingredient and feel comfortable knowing that all of these ingredients used in these are of a high quality! My favorite is the smooth coconut praline, but I personally like them all!
Other than high price and not so large quantity everything about this chocolate was great. High quality usually equals high price so if you want the quality the taste in this brand equals that- interesting flavors too, treat yourself with this one!
I liked this chocolate, but it is pretty expensive so I personally wouldn't purchase again unless it was on a good sale. I LOVED the coconut praline flavor and the mocha latte was decent. I like the unique flavors which are a little harder to find in a vegan chocolate bar.
I really liked this. Most vegan chocolate options are plain dark, salted, or with nuts so it’s really exciting that there are new fun flavors to try
For centuries, the Swiss have been hard at work putting their legendary precision and thirst for innovation to the ultimate good: chocolate. In the 1800s, the invention of conching helped give Swiss chocolate its signature melt-in-your-mouth texture. We’ve carried that tradition forward with our partners at Maestrani, who have been making chocolate since 1852, to create a chocolate recipe that’s smooth, creamy, and just right. After plenty of hard work – and more than a few taste tests – it’s finally your turn to enjoy the results.
All Magic Chocolate products are certified fair trade under the Fair for Life program, which is overseen by the respected international certifier, Ecocert.
“Fair trade” means that the prices paid to farmers, as well as the wages & working conditions of farm & factory workers, are fair. For example, the price we pay cocoa farmers for their cocoa crops is 15% higher than the conventional price. In case of low market prices, at least the fair trade minimum price is paid. This safety net assures that costs of production are always covered, and that the farmer earns an income, and enables them to meet their basic needs, such as good food & accommodation, schooling, the ability to participate in social life, and provisions for times of need. An additional 10% is paid into a fair trade fund (estimated $80,000 per year, on average) for community development projects in education, healthcare & infrastructure. These are just a few of the many ways we ensure true fair trade partnerships with farmers & workers.
Regenerative Organic Certified® is the highest holistic gold standard for agricultural integrity in the world. It goes beyond avoiding harm to actively healing ecosystems through three interconnected pillars:
Yes! All Magic Chocolate flavors are gluten free. Our chocolate bars are certified gluten-free (to 10 ppm gluten or less), in accordance with the standards set by the GFCO.
There is no risk of cross-contamination potential. Our chocolate is not manufactured on processing equipment that is also exposed to gluten products.
Yes! Every Magic bar is made without added dairy. We use oat milk for our milk chocolate because it brings the sweetness and creaminess of cow’s milk with a lighter footprint. Most people don’t notice until we tell them. And that’s the point.
Hazelnuts and Almonds are present in some of our products. Additionally, some Magic products are made on equipment that also process milk and soy. Check each product's ingredient list to ensure no allergens that may affect you are present.
Our products are kosher but not halal.
It's important to us to use high quality organic ingredients that leave the earth better off than we found it. We use Regenerative Organic Certified® cocoa and sugar that meets demanding requirements for ecology and soil fertility with provisions for climate protection, Fair Trade practices, and animal welfare. These high standards are the reason our products are slightly more expensive.
Proper storage is crucial to preserving the quality and flavor of chocolate. Magic Chocolate should be stored in a cool, dry place away from sunlight and strong odors at a temperature range of 65–75°F (18–23°C) for optimal texture and taste. Though storing your chocolate in the fridge technically extends its shelf life, it can decrease the quality of its taste and texture. When you eat it, refrigerated chocolate will not melt as easily or smoothly, and the cocoa butter can bloom if allowed to warm to room temperature after being chilled. Additionally, storing chocolate in the fridge for an extended period allows for the smells of other foods to negatively impact the chocolate.
Chocolate is a very shelf-stable product and doesn’t “go bad” the way other foods do. Properly stored dark chocolate usually will retain its full flavor for about two years at room temperature, and oatmilk chocolate will continue to taste delicious for 18 months to 2 years. Our truffle bars stay creamy and fresh for 12 months.
After the printed “best if used by” date, the chocolate isn’t harmful to eat, but it may not taste as fresh or flavorful as it once did and chocolate bloom is more likely to appear.
We’re sorry that you experienced this. Melting is natural and happens to all chocolate at some point. If your Magic Chocolate has melted, the best thing to do is enjoy it gooey rather than cooling or attempting to re-solidify it. We recommend dipping your favorite fruits, nuts, or cookies into the melted chocolate or drizzling it on yogurt, ice cream, or even popcorn. A partially melted bar offers a great opportunity for baking cookies or brownies.
If your chocolate arrived melted, that's on us. Get in touch and we'll make it right.
Check our store locator to find a store near you!
Magic Chocolate is an emulsion of fats and solids: Regenerative Organic Certified® cocoa butter and cocoa solids paired with organic sugar. These ingredients are carefully mixed and cooled by our master chocolatiers at Maestrani in Switzerland to create a stable crystalline structure in a process called tempering. Tempering is what gives chocolate a beautiful shine, a snappy crunch, and a creamy mouthfeel that melts evenly on the tongue.
White film or dull streaks on chocolate products are common occurrences known as chocolate or cocoa butter bloom. Bloom is the result of the chocolate’s crystalline structure breaking down, causing the cocoa butter to rise to the surface and create a lighter coloration and the subtle changes in taste and mouth feel. This can occur when chocolate has experienced major shifts in temperature, such as when it is transported from a temperature-controlled grocery store to a warm car and then into an air-conditioned house. Fully melted chocolate that is rapidly cooled often develops an opaque layer of white cocoa butter on the surface of the bar. Bloom can even occur in chocolate products that have been handled and stored responsibly.
Bloomed chocolate is perfectly safe to eat, but it may not be as flavorful or creamy. We suggest repurposing melted chocolate as a dipping sauce or drizzle, or as an ingredient in baking recipes. While chocolate does not continue to bloom at a rapid rate, we suggest using it within a month or two of the initial bloom.