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Short and sweet. You won’t need a degree in biochemistry to read our ingredient list:
Fair Trade Organic Cocoa Beans,* Fair Trade Organic Coconut Sugar,* Organic Hazelnuts, Fair Trade Organic Cocoa Butter,* Fair Trade Organic Bourbon Vanilla Bean
*Regenerative Organic Certified
Contains: Tree Nuts (Hazelnuts)
Made on equipment that also processes Almonds, Milk, and Soy
We ship chocolate the way chocolate should be shipped — with temperature control, and sometimes with a cold pack when temps are warm. That can add a day or two, and in the warmest months we may hold orders to ship early in the week so nothing sits in a truck over a weekend. This magic is worth the wait.
If your chocolate arrives melted, damaged, or not right in any way, tell us within 30 days and we'll replace it for you. No need to send it back.
All Magic Chocolate bars are made with Regenerative Organic Certified® cocoa and coconut sugar. This global standard keeps us and our farming partners responsible for maintaining high soil health, using climate-friendly practices, ensuring fair trade, and supporting animal welfare.
I was surprised to open it and find 4 individually wrapped bars. I liked the portions. The milk chocolate wash rich and creamy with small hazelnut chunks. The price was higher than I had wanted but the quality was on point.
These are insanely good. Perfect blend of sweetness and chocolate. Also appreciate it's regenerative and fair trade. I especially like the hazelnut.
Magic Chocolate’s Vegan Chocolate Bar is fantastic! It’s perfectly balanced and not overly sweet, making it ideal if you're watching your weight or on a diet. The ingredient quality is top-notch, clean, and feels premium. A delicious, guilt-free treat!
This is such a good and amazing product as well. I loved this and will be buying the other kinds as well! Yummy too my kids approved this as well
I tried the peppermint and the whole hazelnut varieties of these, and they are AMAZING! They sre from the same distributors as Seattle chocolate company, and they have the same high quality taste and texture. I like the peppermint one best, it reminds me of a chocolate you might get on your pillow at a high end hotel, but both are really great.
My favorite part aside from the flavors is the size of the pieces- you can break off a small bit that isn't too small or large and it makes it very easy to savor.
Magic chocolate bar has 70% of dark chocolate and very less sugar. It has little salt and comes with different flavours. I tried different dark chocolate’s but i really loved flavours of magic bars.
These chocolate bars come in so many flavors! I love the packaging and the flavor combinations but I'm not sure it's my favorite bar yet. It was a clean taste but not as sweet as normal bars.
The Magic Chocolate Vegan Chocolate Bars have a smooth texture and rich chocolate flavor. I was pleasantly surprised by how satisfying they tasted for a vegan option. They’re a nice little treat when I’m craving chocolate, and the individual bar format makes them easy to enjoy. I’d definitely try them again.
I love that these are fully organic and ethically sourced. I would definitely purchase these again. The only thing I wish is that the bar was slightly thinner and larger.
So many flavors to choose from always makes me smile. I have to try Peppermint Creme next time, I got Roasted Whole Almonds and one other. The bars were good, I love chocolate!
I went for the whole hazelnuts dark chocolate. What can I say. Dark chocolate greatness with amazing roasted hazelnuts and little bit of salt.
These chocolate bars are rich, smooth, and satisfying without tasting overly sweet. It’s hard to tell they’re vegan, and the quality really stands out. I’ll definitely be keeping these on hand for a delicious treat.
I never noticed this chocolate candy by the check out register at my local health food store. It was a bit expensive for one bar, but I liked the variety of flavors. I tried the salted chocolate and the Hazelnut. I really enjoyed the Hazelnut. It was made with oat milk and was smooth, creamy and not overly sweet with bits of crunchy nuts. I ate the last bit tonight at 1:14 AM. I would buy this again for a special treat. The salted bar was a heavier percentage of chocolate and a little stronger, but the salt was a nice element that complimented the taste.
I liked the flavor of both the chocolate and the filling, but the filling texture felt grainy on my mouth which changes te experience when you’re expecting a soft one
I love the responsible sourcing practices, the packaging, unique flavor combinations, etc — they’re doing it right.
No fake sweeteners in here (stevia, monk fruit, etc) — this is the good stuff!
This is a really great chocolate bar, has really nice flavor. The chocolate has a nice intense flavor and I like knowing I’m eating something that is made of a simple ingredients. It is expensive so I will only buy it when they are on sale and it would be nice to see more flavors.
The vegan chocolate bars by magic chocolate is good................................................................................................
I thought the chocolate flavor was of really good quality! I wish they had a few different chocolate bar flavors though, I am more interested in fruity chocolates and they didn’t have many different flavors, just textures (at least at my store). I am always seeking out a raspberry dark chocolate combo!
Good flavor, the hazelnut spread one was an interesting texture too.
I loved these chocolates. I tried one with almonds, and one with hazelnuts. Both tasty. I love the whole nuts are in these bars. They’re so flavorful. I also like chopping them up and adding them to my cookie mix.
These are clean, minimal organic chocolate bars sweetened with coconut sugar. I bought the 70% Dark Hazelnut and Almond varieties because they had less sugar. I do wish they had more nuts throughout the chocolate, but the chocolate itself is delicious.
This chocolate is great quality! Love the flavor varieties and the packaging, although this new packaging seemed to take off the text that indicates its associated with Dr Bronner soap. Chocolate is also ethically and responsibly made.
I love how this chocolate bar satisfied my sweet tooth without any bad ingredients or high sugar. It's much healthier than the leading brands out there.
I really enjoyed these! They were creamy even though they were vegan. They were a perfect treat for the afternoon or after dinner treat. The kids also enjoyed these as well. It's nice to have chocolate with clean ingredients.
I was excited to check out these chocolate bars as I'm on a journey to make nutrition changes but still want my snack foods. I was not a fan, I assume because of the type of sugar but I tried two different varieties and I was not a fan of either. My husband on the other hand really likes both of the flavors.
I tried the Vegan Chocolate Bars and found them to be good, but nothing particular special. The flavor was nice, but they were a bit pricey compared to other chocolate options. Overall, an enjoyable treat, but I'm not sure I would buy them regularly.
I tried the 70% dark chocolate roasted hazelnut bar. I chose it because it was the lowest carb option. It was really delicious. It looks like it's the only one I would ever eat due to the added sugar and oat milk found in the other varieties.
I enjoyed these chocolates a lot. They were very delicious and decadent despite not being overloaded with too much sugar. The pre-portioned wrapping also makes it easy to just take one piece on the go. It is wonderful that it has great ingredients but I would love to see a sugar free option. The only thing is that it is quite pricey for the amount of chocolate you are getting.
I tried the Roasted Whole Hazelnuts vegan Cholate bar by Magic Chocolate and appreciate a vegan chocolate product the tastes good as well as being good for you.
$6.50 for a 2oz chocolate bar makes the increased price of tjoes pound bars (increased over 60%) look cheap. I’ve yet to try the bars bc I can’t justify it with the outrageous cost.
Everything organic and Everything fair trade, a rare find in the crowded dark chocolate space woth so many options to choose from. Sugar content can be reduced or replaced with dates.
Hard to find vegan options that have consistency and taste that are similar to well known brands of dark chocolates. This one actually does so well, and there are such fun flavors! Saddest part is the smaller size cause you go through it quickly!
For centuries, the Swiss have been hard at work putting their legendary precision and thirst for innovation to the ultimate good: chocolate. In the 1800s, the invention of conching helped give Swiss chocolate its signature melt-in-your-mouth texture. We’ve carried that tradition forward with our partners at Maestrani, who have been making chocolate since 1852, to create a chocolate recipe that’s smooth, creamy, and just right. After plenty of hard work – and more than a few taste tests – it’s finally your turn to enjoy the results.
All Magic Chocolate products are certified fair trade under the Fair for Life program, which is overseen by the respected international certifier, Ecocert.
“Fair trade” means that the prices paid to farmers, as well as the wages & working conditions of farm & factory workers, are fair. For example, the price we pay cocoa farmers for their cocoa crops is 15% higher than the conventional price. In case of low market prices, at least the fair trade minimum price is paid. This safety net assures that costs of production are always covered, and that the farmer earns an income, and enables them to meet their basic needs, such as good food & accommodation, schooling, the ability to participate in social life, and provisions for times of need. An additional 10% is paid into a fair trade fund (estimated $80,000 per year, on average) for community development projects in education, healthcare & infrastructure. These are just a few of the many ways we ensure true fair trade partnerships with farmers & workers.
Regenerative Organic Certified® is the highest holistic gold standard for agricultural integrity in the world. It goes beyond avoiding harm to actively healing ecosystems through three interconnected pillars:
Yes! All Magic Chocolate flavors are gluten free. Our chocolate bars are certified gluten-free (to 10 ppm gluten or less), in accordance with the standards set by the GFCO.
There is no risk of cross-contamination potential. Our chocolate is not manufactured on processing equipment that is also exposed to gluten products.
Yes! Every Magic bar is made without added dairy. We use oat milk for our milk chocolate because it brings the sweetness and creaminess of cow’s milk with a lighter footprint. Most people don’t notice until we tell them. And that’s the point.
Hazelnuts and Almonds are present in some of our products. Additionally, some Magic products are made on equipment that also process milk and soy. Check each product's ingredient list to ensure no allergens that may affect you are present.
Our products are kosher but not halal.
It's important to us to use high quality organic ingredients that leave the earth better off than we found it. We use Regenerative Organic Certified® cocoa and sugar that meets demanding requirements for ecology and soil fertility with provisions for climate protection, Fair Trade practices, and animal welfare. These high standards are the reason our products are slightly more expensive.
Proper storage is crucial to preserving the quality and flavor of chocolate. Magic Chocolate should be stored in a cool, dry place away from sunlight and strong odors at a temperature range of 65–75°F (18–23°C) for optimal texture and taste. Though storing your chocolate in the fridge technically extends its shelf life, it can decrease the quality of its taste and texture. When you eat it, refrigerated chocolate will not melt as easily or smoothly, and the cocoa butter can bloom if allowed to warm to room temperature after being chilled. Additionally, storing chocolate in the fridge for an extended period allows for the smells of other foods to negatively impact the chocolate.
Chocolate is a very shelf-stable product and doesn’t “go bad” the way other foods do. Properly stored dark chocolate usually will retain its full flavor for about two years at room temperature, and oatmilk chocolate will continue to taste delicious for 18 months to 2 years. Our truffle bars stay creamy and fresh for 12 months.
After the printed “best if used by” date, the chocolate isn’t harmful to eat, but it may not taste as fresh or flavorful as it once did and chocolate bloom is more likely to appear.
We’re sorry that you experienced this. Melting is natural and happens to all chocolate at some point. If your Magic Chocolate has melted, the best thing to do is enjoy it gooey rather than cooling or attempting to re-solidify it. We recommend dipping your favorite fruits, nuts, or cookies into the melted chocolate or drizzling it on yogurt, ice cream, or even popcorn. A partially melted bar offers a great opportunity for baking cookies or brownies.
If your chocolate arrived melted, that's on us. Get in touch and we'll make it right.
Check our store locator to find a store near you!
Magic Chocolate is an emulsion of fats and solids: Regenerative Organic Certified® cocoa butter and cocoa solids paired with organic sugar. These ingredients are carefully mixed and cooled by our master chocolatiers at Maestrani in Switzerland to create a stable crystalline structure in a process called tempering. Tempering is what gives chocolate a beautiful shine, a snappy crunch, and a creamy mouthfeel that melts evenly on the tongue.
White film or dull streaks on chocolate products are common occurrences known as chocolate or cocoa butter bloom. Bloom is the result of the chocolate’s crystalline structure breaking down, causing the cocoa butter to rise to the surface and create a lighter coloration and the subtle changes in taste and mouth feel. This can occur when chocolate has experienced major shifts in temperature, such as when it is transported from a temperature-controlled grocery store to a warm car and then into an air-conditioned house. Fully melted chocolate that is rapidly cooled often develops an opaque layer of white cocoa butter on the surface of the bar. Bloom can even occur in chocolate products that have been handled and stored responsibly.
Bloomed chocolate is perfectly safe to eat, but it may not be as flavorful or creamy. We suggest repurposing melted chocolate as a dipping sauce or drizzle, or as an ingredient in baking recipes. While chocolate does not continue to bloom at a rapid rate, we suggest using it within a month or two of the initial bloom.