Roasted Whole Hazelnuts 70% Dark Chocolate Bar

You can find Magic Chocolate at a store near you with our Store Locator or shop online with Thrive Market.

After launching our initial seven chocolate flavors, we heard the community loud and clear – we needed milk chocolate options! But we wanted to make an ethical milk chocolate that is a delicious indulgence you can feel good about. Oat milk has a natural sweetness & creaminess similar to cow’s milk, but with a lower environmental impact. Additionally, oat milk has a lower environmental impact than many popular dairy alternatives, such as almond, coconut, and cashew milk.

Our Regenerative Organic Certified® coconut sugar offers chocolate lovers a more wholesome and healthful product. We love that coconut sugar comes from trees and has a better environmental footprint than cane or beet sugar. Coconut sugar is also said by some to have more nutrients and a lower glycemic index compared to cane or beet sugar. We source our coconut sugar from Aliet Green, an award-winning woman-owned business in Indonesia whose products are certified organic and Fair Trade.

Magic Salted Dark Chocolate is the World’s First Regenerative Organic Certified® chocolate! All Magic Chocolate flavors are made with Regenerative Organic Certified® cocoa, coconut butter, and coconut sugar. This standard combines demanding requirements for ecology and soil fertility with provisions for climate protection, Fair Trade practices, and animal welfare. These certifications allow us not only to prove our products’ high quality, but also to access the premium market, pay fair prices, and finance support for farmers and social projects.

Magic saw an opportunity: Pair world-class Swiss chocolatiers with fairly treated cocoa farmers practicing regenerative organic agriculture to create a rich, delicious chocolate that enriches our world. When we learned that many of the farmers growing ingredients for our soap in Ghana also grow cocoa, it seemed like the perfect opportunity to create a line of chocolate that benefits farmers, the planet & you! Our mission is to address the ecological & social issues in the chocolate industry by modeling more sustainable practices in the creation of Magic Chocolate.