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Short and sweet. You won’t need a degree in biochemistry to read our ingredient list:
Fair Trade Organic Coconut Sugar,* Fair Trade Organic Cocoa Butter,* Fair Trade Organic Cocoa Beans,* Organic Whole Oat Flour, Organic Sunflower Oil, Organic Hazelnuts, Fair Trade Organic Coffee, Organic Sunflower Lecithin, Organic Almonds, Fair Trade Organic Bourbon Vanilla Bean
*Regenerative Organic Certified
Contains: Tree Nuts (Hazelnuts and Almonds)
Made on equipment that also processes Milk and Soy
We ship chocolate the way chocolate should be shipped — with temperature control, and sometimes with a cold pack when temps are warm. That can add a day or two, and in the warmest months we may hold orders to ship early in the week so nothing sits in a truck over a weekend. This magic is worth the wait.
If your chocolate arrives melted, damaged, or not right in any way, tell us within 30 days and we'll replace it for you. No need to send it back.
All Magic Chocolate bars are made with Regenerative Organic Certified® cocoa and coconut sugar. This global standard keeps us and our farming partners responsible for maintaining high soil health, using climate-friendly practices, ensuring fair trade, and supporting animal welfare.
Yum
I was skeptical because I usually don’t buy vegan things, but these chocolate bars blew me away. Creamy, flavorful, and will for sure be purchasing again!
My new favorite chocolate is creamy mocha latte. I like coffee taste in sweets. This chocolate has the coffee taste too. It’s creamy indeed and not too sweet. I wish it wouldn’t be so expensive.
I thought the flavors were interesting to choose from and the taste was nice. I gave one to a family member who said they liked it but would have liked more hazelnuts in it. The mocha latte I had was nice.
This was better than I thought it would be. I got the golden milk chai and creamy mocha. I’ve never tried vegan chocolate before so this was my first experience and it was enjoyable
I was able to try the coffee flavored one and I would have to say that it has a really strong flavor and the taste was good though I’m not really a fan of dark chocolate so this was the only milk chocolate option
I enjoyed the taste and texture of the chocolate bars. I plan on purchasing more soon. I noticed they carry these at a lot of grocery stores near me.
It wasn’t smooth. The chocolate was a bit bitter. I didn’t expect to taste like that as it was even dark chocolate for the mocha version. I would have liked a little more mocha taste to it.
This is a pretty good product and I am happy that I’ve gotten the chance to try it out because it is pretty expensive and I’ve seen it on the shelf before
I wish this chocolate was a little creamier and more sweet. It wasn’t supposed to be dark chocolate and seemed like that’s what it was trying to be.
Amazing smooth and rich chocolate taste!Can’t even tell it’s vegan.A perfect guilt-free treat whenever I crave something sweet! 如果你对它们感兴趣,不妨试试看 因为它们有多种口味供选择。也是一个不错的选择。
My family is vegan so I'm happy to find this chocolate bar.
also I like packaging they are so cute.
one thing is not sweet that much but such a good deal.
This is definitely a higher quality chocolate with better ingredients. Often when I try to get food that’s “better for you” I end up with a disappointment over the taste but not in this case. I ate the full bar in one day, it was so good!
I had tried the creamy mocha chocolate bar, and the hazelnut butter bar. I would say both were interesting. I wouldn’t get so crazy of a flavor rather than just like caramel or sea salt with chocolate.
I had a matcha one. I was not sure what exactly I had just eaten. It’s sweet, but it didn’t taste like chocolate. It definitely was no matcha. It’s no dairy and used no refined sugar that’s good. But it was simply not delicious. It was edible but I’m no sure I would choose this when I want to eat something sweet or chocolate. Very questionable product.
The creamy mocha packs a smooth coffee kick, while the salted almond butter nails that sweet-and-salty crunch with a decadent filling. Both tastes like high-end desserts without being overly sugary.
It's so hard to find chocolate that's ethical, I like, and can afford. While I'd have to wait for my Sprouts to have them BOGO again, I LOVED the taste so much!
I never had a vegan Magic bar before. I tried the Chocolate Mocha and it was incredible. The chocolate came through so nice with notes of coffee, but the texture was perfect. So creamy. I had to really hold myself back from inhaling the entire bar!
I purchased mocha latte and crunchy hazelnut butter... Both are insanely delicious and fantastic in flavor! Honestly, I do not think I have had a better chocolate bar than what I had here with magic chocolate. The smoothness, the texture, the finish... It is all perfect. I love that I can buy chocolate bars that have very few and simple ingredients that combined to turn into gloriousness. These are amazing, and you will not regret buying them. While they are pricey, keep an eye out for a sale cuz you will definitely feel it is worth it after one bite!
Omg, these chocolate are good! Rich but not too much, really tasty. I also like it’s clean and vegan so I can share with my vegan friends. Absolutely will purchase again!
Initially I titled my post "Best Vegan chocolate" but then I realized, this is actually the best chocolate overall! I love the flavors, the ingredients, and the company's mission and values. I feel like I'm making a positive purchase for people and planet , and I absolutely love chocolate!!
Creamy mocha latte? Count me in! I also want to try the Golden Milk Chai bar. How unique! These were easy to find n the store, and tasted great.
I really enjoyed this chocolate bar. The creamy mocha latte tastes exactly as it states. Creamy and mocha flavor is definitely there. It is a bold creamy mocha flavor.
the mocha latte has a rich, smooth, and delicious satisfying chocolate flavor. it was a wonderful vegan treat that makes indulging feel extra enjoyable.
This chocolate bar had a variety of unique flavors. I tried two; one was okay, but the mocha latte flavor was surprisingly delicious! Definitely something coffee lovers would enjoy.
It was pretty good, just chocolate nothing crazy but it was yummy and I enjoyed it but I like all chocolate so I’m not sure if that means anything
I did not like these at all. I already know I'm not a fan of dark chocolate, so I tried the milk chocolate variety, but it was kind of mealy and dry. Maybe oat milk doesn't have enough fat to make it as creamy as cows milk? I would rather not eat any than eat these again.
These vegan chocolate bars by magic chocolate are very high concentrated chocolate. The lightest is 45% so if you have a sweet tooth, these are not foe you.
I’ve tried the creamy mocha latte chocolate bar and it was very coffee flavored I liked it! The texture is very good i also love the packaging
First time to try this brand chocolate, and I picked mocha latte and salted almond flavors. They are so great, smoothy, not too sweet, definitely my new favorite.
very tasty vegan chocolate with smooth and rich flavor. it is a great treat without feeling ovearly sweet. like the fact that it’s vegan. it worth trying it
Flavor is deep and satisfying it melts perfectly in your mouth
Honestly cannot tell that its a vegan… perfect satisfying treatfor anyone sweet tooth
I will definitely buy these bars regularly from now
For centuries, the Swiss have been hard at work putting their legendary precision and thirst for innovation to the ultimate good: chocolate. In the 1800s, the invention of conching helped give Swiss chocolate its signature melt-in-your-mouth texture. We’ve carried that tradition forward with our partners at Maestrani, who have been making chocolate since 1852, to create a chocolate recipe that’s smooth, creamy, and just right. After plenty of hard work – and more than a few taste tests – it’s finally your turn to enjoy the results.
All Magic Chocolate products are certified fair trade under the Fair for Life program, which is overseen by the respected international certifier, Ecocert.
“Fair trade” means that the prices paid to farmers, as well as the wages & working conditions of farm & factory workers, are fair. For example, the price we pay cocoa farmers for their cocoa crops is 15% higher than the conventional price. In case of low market prices, at least the fair trade minimum price is paid. This safety net assures that costs of production are always covered, and that the farmer earns an income, and enables them to meet their basic needs, such as good food & accommodation, schooling, the ability to participate in social life, and provisions for times of need. An additional 10% is paid into a fair trade fund (estimated $80,000 per year, on average) for community development projects in education, healthcare & infrastructure. These are just a few of the many ways we ensure true fair trade partnerships with farmers & workers.
Regenerative Organic Certified® is the highest holistic gold standard for agricultural integrity in the world. It goes beyond avoiding harm to actively healing ecosystems through three interconnected pillars:
Yes! All Magic Chocolate flavors are gluten free. Our chocolate bars are certified gluten-free (to 10 ppm gluten or less), in accordance with the standards set by the GFCO.
There is no risk of cross-contamination potential. Our chocolate is not manufactured on processing equipment that is also exposed to gluten products.
Yes! Every Magic bar is made without added dairy. We use oat milk for our milk chocolate because it brings the sweetness and creaminess of cow’s milk with a lighter footprint. Most people don’t notice until we tell them. And that’s the point.
Hazelnuts and Almonds are present in some of our products. Additionally, some Magic products are made on equipment that also process milk and soy. Check each product's ingredient list to ensure no allergens that may affect you are present.
Our products are kosher but not halal.
It's important to us to use high quality organic ingredients that leave the earth better off than we found it. We use Regenerative Organic Certified® cocoa and sugar that meets demanding requirements for ecology and soil fertility with provisions for climate protection, Fair Trade practices, and animal welfare. These high standards are the reason our products are slightly more expensive.
Proper storage is crucial to preserving the quality and flavor of chocolate. Magic Chocolate should be stored in a cool, dry place away from sunlight and strong odors at a temperature range of 65–75°F (18–23°C) for optimal texture and taste. Though storing your chocolate in the fridge technically extends its shelf life, it can decrease the quality of its taste and texture. When you eat it, refrigerated chocolate will not melt as easily or smoothly, and the cocoa butter can bloom if allowed to warm to room temperature after being chilled. Additionally, storing chocolate in the fridge for an extended period allows for the smells of other foods to negatively impact the chocolate.
Chocolate is a very shelf-stable product and doesn’t “go bad” the way other foods do. Properly stored dark chocolate usually will retain its full flavor for about two years at room temperature, and oatmilk chocolate will continue to taste delicious for 18 months to 2 years. Our truffle bars stay creamy and fresh for 12 months.
After the printed “best if used by” date, the chocolate isn’t harmful to eat, but it may not taste as fresh or flavorful as it once did and chocolate bloom is more likely to appear.
We’re sorry that you experienced this. Melting is natural and happens to all chocolate at some point. If your Magic Chocolate has melted, the best thing to do is enjoy it gooey rather than cooling or attempting to re-solidify it. We recommend dipping your favorite fruits, nuts, or cookies into the melted chocolate or drizzling it on yogurt, ice cream, or even popcorn. A partially melted bar offers a great opportunity for baking cookies or brownies.
If your chocolate arrived melted, that's on us. Get in touch and we'll make it right.
Check our store locator to find a store near you!
Magic Chocolate is an emulsion of fats and solids: Regenerative Organic Certified® cocoa butter and cocoa solids paired with organic sugar. These ingredients are carefully mixed and cooled by our master chocolatiers at Maestrani in Switzerland to create a stable crystalline structure in a process called tempering. Tempering is what gives chocolate a beautiful shine, a snappy crunch, and a creamy mouthfeel that melts evenly on the tongue.
White film or dull streaks on chocolate products are common occurrences known as chocolate or cocoa butter bloom. Bloom is the result of the chocolate’s crystalline structure breaking down, causing the cocoa butter to rise to the surface and create a lighter coloration and the subtle changes in taste and mouth feel. This can occur when chocolate has experienced major shifts in temperature, such as when it is transported from a temperature-controlled grocery store to a warm car and then into an air-conditioned house. Fully melted chocolate that is rapidly cooled often develops an opaque layer of white cocoa butter on the surface of the bar. Bloom can even occur in chocolate products that have been handled and stored responsibly.
Bloomed chocolate is perfectly safe to eat, but it may not be as flavorful or creamy. We suggest repurposing melted chocolate as a dipping sauce or drizzle, or as an ingredient in baking recipes. While chocolate does not continue to bloom at a rapid rate, we suggest using it within a month or two of the initial bloom.