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Short and sweet. You won’t need a degree in biochemistry to read our ingredient list:
Fair Trade Organic Coconut Sugar,* Fair Trade Organic Cocoa Butter,* Organic Hazelnuts, Fair Trade Organic Cocoa Beans,* Organic Whole Oat Flour, Organic Sunflower Lecithin, Organic Almonds, Fair Trade Organic Bourbon Vanilla Bean
*Regenerative Organic Certified
Contains: Tree Nuts (Hazelnuts and Almonds)
Made on equipment that also processes Milk and Soy
We ship chocolate the way chocolate should be shipped — with temperature control, and sometimes with a cold pack when temps are warm. That can add a day or two, and in the warmest months we may hold orders to ship early in the week so nothing sits in a truck over a weekend. This magic is worth the wait.
If your chocolate arrives melted, damaged, or not right in any way, tell us within 30 days and we'll replace it for you. No need to send it back.
All Magic Chocolate bars are made with Regenerative Organic Certified® cocoa and coconut sugar. This global standard keeps us and our farming partners responsible for maintaining high soil health, using climate-friendly practices, ensuring fair trade, and supporting animal welfare.
I liked the texture of the bar - creamy and crunchy. Did not love the oatmilk base like I thought I would. Had a strange after taste but wasn’t the worst vegan bar I’ve had.
Vegan chocolate is usually so expensive that I avoid it. This has a nice flavor and is larger than other similar options I've tried in the past. It has a good flavor and is a good vegan option
I tried a couple of these bars and my favourite was the hazelnut one... But even still it just wasn't that moreish. I find the texture, particularly on the sea salt dark choc, to be too chalky. The mouthfeel of the bars is lacking. So overall I wouldn't buy it again.
I am always trying to find a healthier version of a chocolate bar for my husband. He doesn't eat sweets often, but when he does he really does! I purchased this for him and when he tried it, he could not put it down. This is a brand I will have to purchase for him again.
Really good chocolate, taste so good without even realizing it’s vegan and better ingredients. I like the different flavors options, hazelnut was really good.
I enjoyed this chocolate but don’t know that I would repurchase at full price because of the price point it normally retails for. The quality of the ingredients is good and I enjoyed the flavors
I love the unique flavors of this chocolate. I like how it is also organically sourced. I like how it is a perfect size for multiple days to eat
My store only had a few flavors so I was hoping that I would like the flavors I bought. I tried the crunchy hazelnut butter and it was great. The coating had a nice dark chocolate flavor and was not to bitter tasting and I loved the creamy center.
This was a hit with everyone. I opened and it was gone because everyone wanted a piece of it! I liked the taste of this cracker chocolate. Will repurchase.
The Magic Chocolate Vegan Chocolate bars are delicious! The "milk" chocolate is just as good as dairy-milk chocolate! I would definitely recommend them!
I absolutely love chocolate bars and having one on the healthier side feels like such a treat. I picked up the crunchy hazelnut butter. Personally I melted it on some dates and sprinkled with roasted hazelnuts and it was delicious! Highly recommend.
These are so good I could eat a whole bar in one sitting! Love these and can’t wait to buy more again they were super tasty and my whole house loved them
Dear magic vegan chocolate bar . Thank you for letting me try your vegan chocolate bar before buying it. It was quite tasty for a vegan bar.
I love to have something sweet at the end of each day! I especially love chocolate and was eager to try these! I wish there was more variety in flavors-- would love a dubai one! As none of the flavors really stuck out or seemed different than normal chocolate.
i picked up 2 different flavors because the store had them on sale. they both were a bit too tarte for me. they dont have a whole lot of flavor.
I really enjoyed the crunchy hazelnut oat milk chocolate from magic chocolate. The chocolate is delicious, the packaging is beautiful, theres a variety of flavors and I really liked breaking g off the kit-Kat sized bars.
I thought it was ok. I didn’t love it. I didn’t love that it had oat in it. I would have liked it to have been almond flavored or something else.
I am so excited to say this brand offers a wide variety of fun, new, and exciting flavor options. The packaging is adorable, and they make wonderful gifts.
I was sadly disappointed. I expected the taste to be that of chocolate but it was bland. It felt like a health bar more than a chocolate bar. If you like chocolate that isn't sweet then this might be for you. I like my chocolate to taste like a dessert, a sweet treat. I will pass on this.
I am completely obsessed with the magic hazelnut chocolate bar. Hands down the best tasting vegan chocolate. The taste of deep cocoa and with hazelnut is just pure perfection.
These bars were ok. The flavor was good, the texture was too hard. They also didn't melt in my mouth very well. I like the flavor options and the chocolate is fine, but I probably won't but this again.
Everything this brand makes is, well, Magic!! So smooth and delicious. I’m so happy to have another delicious dairy-free option for dessert!
I got this at Mom's on my way home from somewhere and I planned to just have a bite, but ended up eating the whole thing. I'll be buying again. Creamy and delicious
I tried the oat milk crunchy hazelnut butter flavor and loved it! It reminded me of a peanut butter cup only in bar form and vegan. I appreciate the values this brand has and can't wait to try more flavors.
I am a huge fan of dark chocolate. Crunchy and creamy dark chocolate with small filling to indulge. It is a pricey for my taste but once in a blue moon treat for sure.
Surprisingly delicious chocolate. Didn’t know vegan chocolate could take this good and rich. Individual bars within the package are just the right size for a sweet treat.
not sure that I would buy these again, pretty expensive and the taste is kind of gross. my son enjoyed them but I did not like either flavor that I got.
This chocolate has great marketing and has clean ingredients I really enjoy this throughout the day and love the different varieties to pick from
I tried the crunchy hazelnut butter, and the cool peppermint creme bars.
I thought these were tasty, but the oat milk bars are very light in flavor compared to dairy chocolate bars. It's a great option for people who can't have dairy though.
These chocolate bars are delicious! I will definitely be buying again. They are creamy, sweet, but not too sweet and the fillings are pleasantly surprising. With some vegan chocolate bars, you miss the dairy milk. With these you don't. I will even see if I can use them to make a vegan butter cream. Very delicious bar!
I love chocolate so I’m a bit fussy. Vegan often implies tasteless. But this was great! Creamy, flavorful, addictive. But so expensive. I’m sad I have such an expensive addiction..
Both variety I had were terrific. I was surprised.
Everyone who tried them liked them.
The one that had a little filling was especially good.
For centuries, the Swiss have been hard at work putting their legendary precision and thirst for innovation to the ultimate good: chocolate. In the 1800s, the invention of conching helped give Swiss chocolate its signature melt-in-your-mouth texture. We’ve carried that tradition forward with our partners at Maestrani, who have been making chocolate since 1852, to create a chocolate recipe that’s smooth, creamy, and just right. After plenty of hard work – and more than a few taste tests – it’s finally your turn to enjoy the results.
All Magic Chocolate products are certified fair trade under the Fair for Life program, which is overseen by the respected international certifier, Ecocert.
“Fair trade” means that the prices paid to farmers, as well as the wages & working conditions of farm & factory workers, are fair. For example, the price we pay cocoa farmers for their cocoa crops is 15% higher than the conventional price. In case of low market prices, at least the fair trade minimum price is paid. This safety net assures that costs of production are always covered, and that the farmer earns an income, and enables them to meet their basic needs, such as good food & accommodation, schooling, the ability to participate in social life, and provisions for times of need. An additional 10% is paid into a fair trade fund (estimated $80,000 per year, on average) for community development projects in education, healthcare & infrastructure. These are just a few of the many ways we ensure true fair trade partnerships with farmers & workers.
Regenerative Organic Certified® is the highest holistic gold standard for agricultural integrity in the world. It goes beyond avoiding harm to actively healing ecosystems through three interconnected pillars:
Yes! All Magic Chocolate flavors are gluten free. Our chocolate bars are certified gluten-free (to 10 ppm gluten or less), in accordance with the standards set by the GFCO.
There is no risk of cross-contamination potential. Our chocolate is not manufactured on processing equipment that is also exposed to gluten products.
Yes! Every Magic bar is made without added dairy. We use oat milk for our milk chocolate because it brings the sweetness and creaminess of cow’s milk with a lighter footprint. Most people don’t notice until we tell them. And that’s the point.
Hazelnuts and Almonds are present in some of our products. Additionally, some Magic products are made on equipment that also process milk and soy. Check each product's ingredient list to ensure no allergens that may affect you are present.
Our products are kosher but not halal.
It's important to us to use high quality organic ingredients that leave the earth better off than we found it. We use Regenerative Organic Certified® cocoa and sugar that meets demanding requirements for ecology and soil fertility with provisions for climate protection, Fair Trade practices, and animal welfare. These high standards are the reason our products are slightly more expensive.
Proper storage is crucial to preserving the quality and flavor of chocolate. Magic Chocolate should be stored in a cool, dry place away from sunlight and strong odors at a temperature range of 65–75°F (18–23°C) for optimal texture and taste. Though storing your chocolate in the fridge technically extends its shelf life, it can decrease the quality of its taste and texture. When you eat it, refrigerated chocolate will not melt as easily or smoothly, and the cocoa butter can bloom if allowed to warm to room temperature after being chilled. Additionally, storing chocolate in the fridge for an extended period allows for the smells of other foods to negatively impact the chocolate.
Chocolate is a very shelf-stable product and doesn’t “go bad” the way other foods do. Properly stored dark chocolate usually will retain its full flavor for about two years at room temperature, and oatmilk chocolate will continue to taste delicious for 18 months to 2 years. Our truffle bars stay creamy and fresh for 12 months.
After the printed “best if used by” date, the chocolate isn’t harmful to eat, but it may not taste as fresh or flavorful as it once did and chocolate bloom is more likely to appear.
We’re sorry that you experienced this. Melting is natural and happens to all chocolate at some point. If your Magic Chocolate has melted, the best thing to do is enjoy it gooey rather than cooling or attempting to re-solidify it. We recommend dipping your favorite fruits, nuts, or cookies into the melted chocolate or drizzling it on yogurt, ice cream, or even popcorn. A partially melted bar offers a great opportunity for baking cookies or brownies.
If your chocolate arrived melted, that's on us. Get in touch and we'll make it right.
Check our store locator to find a store near you!
Magic Chocolate is an emulsion of fats and solids: Regenerative Organic Certified® cocoa butter and cocoa solids paired with organic sugar. These ingredients are carefully mixed and cooled by our master chocolatiers at Maestrani in Switzerland to create a stable crystalline structure in a process called tempering. Tempering is what gives chocolate a beautiful shine, a snappy crunch, and a creamy mouthfeel that melts evenly on the tongue.
White film or dull streaks on chocolate products are common occurrences known as chocolate or cocoa butter bloom. Bloom is the result of the chocolate’s crystalline structure breaking down, causing the cocoa butter to rise to the surface and create a lighter coloration and the subtle changes in taste and mouth feel. This can occur when chocolate has experienced major shifts in temperature, such as when it is transported from a temperature-controlled grocery store to a warm car and then into an air-conditioned house. Fully melted chocolate that is rapidly cooled often develops an opaque layer of white cocoa butter on the surface of the bar. Bloom can even occur in chocolate products that have been handled and stored responsibly.
Bloomed chocolate is perfectly safe to eat, but it may not be as flavorful or creamy. We suggest repurposing melted chocolate as a dipping sauce or drizzle, or as an ingredient in baking recipes. While chocolate does not continue to bloom at a rapid rate, we suggest using it within a month or two of the initial bloom.